Up until the publication of Rachel S. Gross’ “Shopping All the Way to the Woods; How the Outdoor Industry Sold Nature to America” I had not seen anyone take up the industry itself in a focused study that went beyond the mundane bounds of business and delve into how and why it came to be in the first place.
In the December 2009 issue of Birding Business magazine, along with articles by such notable birding writers as Sharon Stiteler, Sam Crowe, and Val Cunningham, readers will also find one of my own: “The Power of Blogging.” In it, I explain how blogging can be of use to retailers in spreading their marketing messages as […]