Let’s be honest – even the most social media skeptical amongst us is vulnerable, should we find ourselves waiting in a particularly long queue, stuck in non-moving traffic, waiting for a coffee or a meal, etc. – to pulling out one of the ubiquitous little electronic time thieves that we carry about on our person […]
Let’s face it; in this day of both social media and an often ill-educated general public, all of us who write about any aspect of science are involved in science communication – or as it is often identified in a hashtag, #scicomm. Consequently, we have a responsibility no only to engage our readers but to inform them in a way that they will not only remember what we wrote but also not be confused by the manner in which it was written.
As most anyone who reads books on a regular basis will attest, some of the most significant books they’ve ever read were found to be such not only because of what was written upon their respective pages, but also because of when in the life of the individual reader the book was read. I can’t […]