If there’s one thing Mark Avery knows (and before any wags start up, he knows far more than just one thing…) it’s how to talk to people about nature conservation. As a twenty-five year veteran of the RSPB, thirteen of those as the organization’s conservation director, Mark has quite likely spent more time communicating about the subject through his speaking, writing, and for all I know interpretive dance, than most anyone else I’ve yet met.
So when I saw that his Sunday book review this week was a booklet from the Public Research Interest Centre by Ralph Underhill on the subject of communication, the Framing Nature Toolkit, I wasn’t the least bit surprised. As Mark notes, “These days there aren’t many people who work in conservation who don’t at some stage communicate their work to the rest of the world, even if that is no more than the occasional tweet or Facebook post. Getting the words right when you only have a handful to play with is all the more important. This guide can help you do just that.” I’ll let him explain the rest.
Links to Mark Avery’s Sunday book reviews appear in The Well-read Naturalist by special arrangement. You can find all of Mark’s past reviews as well as a wide-ranging collection of his other writings on his Standing Up for Nature website. Mark’s opinions regarding the books he reviews are his own.
